Back End Optimization: Make Your Website Work for You
A website’s effectiveness goes beyond its appearance. It requires a robust back end to perform at its best. Comprehensive back end optimization enhances site speed, security, and overall functionality, providing a seamless experience for visitors while supporting business growth. From SEO configuration to essential apps, a properly optimized back end ensures your site operates efficiently and reliably.
Back- End Essentials
Key elements that help your website run smoothly, efficiently, and reliably.
Apps & Functionality
Essential apps added to support conversions, usability, and features tailored to your website’s needs.
SEO & Performance
Search ready setup with optimized page titles, meta descriptions, and fast loading pages for a smooth user experience.
Security & Reliability
Built in Wix security with SSL, HTTPS, and added protections to keep your website safe and reliable.
Additional Services
I charge extra for these due to the complexity of them and because it is a time consuming process to set them up.
Shipping & Delivery
If you plan to Sell POD products online and will be using Printify, I can set up your shipping, delivery, and fulfillment rates in Wix. According to Wix, shipping is one of the more complex parts of a online store. I can take this pressure off you, by handling this set up for you. I can create delivery profiles that group products together for easier management. To determine the shipping prices, I will add the relevant Printify products, and their shipping costs per country into a Google Sheets document to calculate the average shipping rate for each category, then set up a flat rate shipping structure based on those averages.
VAT & Tax Configuration
For businesses selling within Europe, setting up VAT correctly is essential. I can configure VAT rates on your website or install and set up the Avalara app, which automatically calculates tax rates worldwide. Wix recommends that you both have the rates set up and use Avalara. This helps ensure your store is compliant with tax requirements and able to collect the correct taxes on each order. While Avalara is free to install, pricing depends on your specific needs and usage. It is your responsibility to make sure the VAT rates are up to date, since they can change year from year.
Payment Set Up &
Check Out
This is included at no charge
I can set up your payment methods within Wix, so that you can accept payments securely and without friction. This includes configuring payment providers, checkout settings, invoices, and receipts, allowing you to begin selling immediately. All the behind the scenes settings required to process orders, payments, and taxes are handled as part of the setup, so your store is fully operational when you go live.
What I Will Not Do
Here is what i don't offer and why.
Included in Seo
I offer Seo services at an hourly rate, with billing in 15-minute increments.
Seo
Wix websites come with built-in suite of Seo tools to help their users optimize their websites without requiring plugins. Wix has a check list of Seo tasks to complete on the back end of your website. I can assist you with basic Seo set up, as in write your meta tags (title tags, meta descriptions) and include keywords that you may want to target, add structured data markup to your pages which helps search engines like Google better understand the content and context of your web pages, which in turn can lead to improved search results and increase your visibility through rich results.
Seo Score
Below you can see this websites Seo score.
Accessibility
I will do your on page optimization, and more, to make sure your site meets Accessibility Standards. This includes writing your title tags so screen readers can navigate pages effectively, adding alternative text to images, and more. I will also go through Wix Accessibility Wizard's checklist. I will check both your website's Seo & Accessibility score and provide you with a copy at the handover of your website.
This will provide you with a foundation, but it is not a substitute for a full Seo strategy to rank on Google.
Boost Your Visibility
SEO optimization helps your website get found by the right audience. From page titles to site speed, every detail is fine tuned to improve search rankings and attract more visitors.